نوع مقاله : علمی ـ پژوهشی
نویسندگان
1 کارشناسی ارشد، دانشکده دین و رسانه، دانشگاه صدا و سیما، قم، ایران (نویسنده مسئول).
2 دکتری، گروه علوم ارتباطات اجتماعی، دانشکده دین و رسانه قم، دانشگاه صدا و سیما، قم، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to explore audience persuasion methods based on Quranic models. The significance of this investigation stems from the fact that the Holy Quran, as a revelatory and guiding text, presents multi-layered methods not only at the epistemological and belief levels but also in the realm of persuasion and influencing the audience. This study adopted a qualitative research method based on thematic analysis. Data were extracted through the examination of verses related to persuasion and modeling; following the coding process, the themes were organized into three categories: cognitive, emotional, and behavioral. Research findings: The analysis of the verses demonstrated that the Quran offers a comprehensive model for persuasion. In the cognitive dimension, presenting the attributes of role models, displaying divine traditions in their lives, and emphasizing reasoning and wisdom stand out as rational foundations. In the emotional dimension, utilizing emotions such as fear, hope, love, and empathy creates a balanced atmosphere between fear and hope (Bim and Raja), allowing an emotional bond to form between the audience and the role models. In the behavioral dimension, the representation of moral actions and the comparison between positive and negative behaviors encourage the audience to choose the desired behavior. The findings show that the Quran does not fulfill persuasion as a purely rational or emotional process, but rather realizes it through the interconnection among cognition, emotion, and action. This multi-layered approach provides a comprehensive model for persuasive communication, which is effective in intellectual guidance, strengthening collective identity, and altering individual and social behavior. Thus, the Quran presents an authentic and enduring paradigm for persuasive processes, possessing a high capacity to address the communicative and educational needs of mankind.
کلیدواژهها [English]
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