عنوان مقاله [English]
In the current era,Preachers have an important role in guiding society. This article given the important role of Preachers in the formulation of the desired pattern of Preacher.
The pattern in the four dimensions of moral norms of Preacher , the audiences of preacher, preaching practices and preaching fields with the help of directional qualitative content analysis has been clarified.
The results showed that in seven normative dimension, moral norms, "the same word and deed", " aware of time and condition (context)" " humble and sympathetic", "courage and determination", "patience" , "through the word" and "criticism" Tryn important part of religious norms that value needs to be fitted in relation to others.
preacher family audience into three general categories, general audience and be classified opponents that fits each of them is designed preaching practices.
In the fourth dimension as fields preaching as "priority issues believed to laws and ethics", "primacy of family and relatives" and "priority adolescents and young adults on others" are mentioned.