عنوان مقاله [English]
نویسندگان [English]چکیده [English]
The present study aims to investigate the Tabarroj (adornment) among the married women of Ahvaz. The approach used in this research is a qualitative methodology and an ethnographic was used to do the investigation actually. The data was collected through observation, open and depth interview, review the records and documents and then were combined using Triangulation method. The sampling method is a theoretical- qualitative one and using theoretical saturation indicator, 24 women, who their behaviors were consistent with tabarroj criteria based on an Tabarroj Descriptive Questionnaire, were interviewed as a sample in three turns.
To analyze the data, the "grounded theory" was used. this research, instead of testing the theory and its confirmation or rejection, deals with explanation and making theory as constrained in a form of a new paradigm. The main findings of this study obtained by using the grounded theory include: social change and generation of new claims, viewing the women as a commodity and capital, tendency for distinguishing themselves and having a unique identity, modeling and mimic from 'characters in the movies and TV, extremist individualism, consumerism, satisfaction engineering and extremist hedonism, loosening the modesty of heart, behavior and pietism, an unwell heart, marital conflict, emotional divorce and loss of skill and opportunity for conversations and a face-to-face intimacy. All the categories can be assigned within category of "unwell heart ". In the other word, it is the 'core category" of the grounded theory. The strategic formulation of the research is given based on a paradigmatic model.