An Examination of the Role of Metaphors and Myths in Shaping the Issues and Challenges of Religious Preachers' Perspectives and Their Strategic Responses

Document Type : The Quarterly Jornal

Authors

1 1. Associate Professor, Department of Strategic Management, Baqir al-Olum University, Qom, Iran.

2 Ph.D. student of cultural policy, Bagheral Uloom University of Qom

10.22081/jiss.2024.66130.1997

Abstract

Metaphors and myths have always been considered and explored as categories related to literary, linguistic, or semiotic knowledge, and less attention has been paid to the roles of these categories in shaping social issues or in visualizing operational strategies for problem-solving. The "Causal Layered Analysis" (CLA) model is one of the methods that, by emphasizing the role of metaphors and myths in the formation of social phenomena and issues, considers them as the deepest layers of causes interacting with higher causal layers (litany, social causes, discursive causes). This research, conducted based on Causal Layered Analysis, aims to elucidate the role of effective metaphors and myths in shaping the cognitive issues of religious preachers. In this study, through a library study and reflective thematic analysis method, two cognitive issues were extracted from the statements of the Supreme Leader of Iran as the main themes. Based on interviews with scholarly preachers from Islamic seminary and the author's personal findings, the causal layers were analyzed, identifying seven metaphorical factors and five symbolic (mythical) factors related to the cognitive issues of religious preachers. In addition to explaining these factors, the research also presents appropriate strategies corresponding to them.

Keywords

Main Subjects


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