The Study of Audience Personality in the Communication Process of the Holy Prophet (PBUH)

Document Type : The Quarterly Jornal

Authors

1 PhD in Islamic History and Civilization, University of Islamic Sciences, Qom, Iran (Author in charge).

2 Associate Professor, Associate Professor, Department of Islamic History and Civilization, University of Islamic Sciences, Qom, Iran.

Abstract

Achieving an ideal model of the communication conduct of the Holy Prophet depends on the logical analysis and understanding of the components, the elements, the effective variables, and the process undergone. Because the communication process, no matter how it is established, includes at least three elements: sender, message, and receiver (audience). All three elements have features that, if not considered, serve as barriers to communication, reducing the successful presentation and effectiveness of the message. In this regard, identifying the characteristics of the audience is of great importance, which is done in various fields and domains. The current study tries to identify the factors and characteristics that affect the audience's personality, the type of exposure to the prophetic message in the communication process by referring to historical data and adopting communication elements, using the documentary method and qualitative analysis approach. Getting affected by ethnic-tribal structure, influence of tribal mental idol, economic poverty, authority and domination, tribes' sheikhs and leaders, and influence of alliances and tribal ties in the communication process are among the personality traits of the audience in the era of the Prophet. The priority of cognitive structure, its requirements and challenges are also among the components and general personality traits of the audience that have always been considered by the Holy Prophet in the communication process.

Keywords

Main Subjects

References

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Journal of Islam and Social Studies
Volume 8, Issue 30 - Serial Number 30
ExecutiveExpert
October 2020
Pages 65-93

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History

  • Receive Date: 18 May 2020
  • Revise Date: 14 October 2020
  • Accept Date: 21 November 2020

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