The Strategies of Propagation in the Face of Religiosity Types

Document Type : The Quarterly Jornal

Authors

1 cultural studies, Imam Hosein University

2 PhD Student in Culture and Communication, Baqir al-Ulum University, Qom, Iran

Abstract

With the appearance of Islamic Revolution in Iran, religiosity as the most important factor of Iranian people's lifestyle has been considered in the position of the revolution's software. That is why it is important to know religious people in order to promote the effectiveness of religious propagation. Due to various factors such as the emergence of the information society, the development of science and technology, and even cultural invasion, we are witnessing diversity in the forms of religiosity of Iranians, especially young people. The main issue of this paper is the strategies of propagation for dealing with the types of religiosity among the youth. Therefore, the main goal is to achieve strategies in promotional methods and messages. To achieve this goal, in the tradition of qualitative research, analytical methodology has been used for typology of religiosity in the previous studies. Then, through comparative-analytical method, it was compared with another study of a researcher in a semi-structured interview with 42 young people who were selected theoretically and in the form of purposeful non-probability. The findings suggest that according to the criterion of attitude towards religion, seven types of legal, conventional, ethical, resorting (to God), epistemological, rational and secular duties can be identified in the religiosity of Iranian youth and classified among floating indications in four levels. Then, the found types of religiosity were presented to seven professional preachers and their strategies were collected. The results of the research show that the strategies of warning and advising, paying attention to social ethics, paying attention to death and resurrection, Mahdism and the Promised One (Imam Mahdi), interpreting the Qur'an and paying attention to the truth of the guardianship of the Fourteen Infallibles are among the most important methods and messages that preachers should consider.

Keywords

References

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Journal of Islam and Social Studies
Volume 7, Issue 28 - Serial Number 28
ExecutiveExpert
March 2020
Pages 119-150

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History

  • Receive Date: 01 April 2020
  • Revise Date: 16 May 2020
  • Accept Date: 17 May 2020

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